Cassie Hull is a small business owner, artist and mom. Somehow she balances it all and always has the biggest smile on her face. She came to me with so many questions on rebranding her business, previously Wild Plum Co. She never felt she connected with the brand name or what it stood for. She used to blog under the name Hull Heart [as a play on whole heart]. She knew that she wanted a whole new brand with the name change. Something that stood out as an artist but also didn't compete with her work. After setting up a Pinterest board and going over what kind of things really represented her and her business I knew we needed to go with the hand lettered brush style. We went over color schemes.