Branding Rubs with The Knight Butcher

I branded The Knight Butcher from Laurel, MS back in November. We went through the whole processing of opening a business from scratch. Working with Chad and Terri Knight was such a breeze, talk about dream clients! They're both from MS but had been living in Seattle the last 3 years. They just decided to go up move and live there because, why not?

They experienced so much, travelled, explored and saved money to open their own Butcher shop, which is what Chad went to school for. They really are the all American family! They chose downtown Laurel and its the cutest place around here.

Their last name is Knight, and they loved the idea of using an actual Knight as the logo but holding a cleaver. I for one was down for the challenge! They knew they wanted it to be fun and young and modern, have a hand drawn style that meets Dexter the TV show. Kind of eerie just a tad bit of fun. So I got to sketching. They instantly loved my idea and we dove in.

Logo, Business Suite, They found the exact location on the shop and closed, Shop Signs, Stickers, Stamps, Shirts, Magnets, Hats, Etc. They had everything they needed to get the store going. I got to create the best Cow and Pig Cut Illustrations, I mean come on!

After they got the store opened they started expanding products, Jerky and Fudge so we branded those and made labels and all the left over bones he uses they made Knight Bones for dogs, branded and labels. We made clever signs and slogans for tshirts. Over the next month we had so much fun making their life long dream come together.

You can view a lot of the products here!

Fast forward to today, they are thriving local homemade shop. The city loves them and they love the city. People wait in line for their cuts of meat, mostly their bacon. They are apart of the community and helping the community revive itself.

So they came to me with a new venture on wanting to sell the specific rubs they use! We talked and came up with the ideas, ordered the bottles and made the labels.

Its always fun when you get to work on packaging for any product. We stuck with the hand drawn style, mimicking their logo//brand and created a quirky slogan that totally fits their aesthetic and personalities. So here you have The Knight Butcher Rub line, that comes in Mild and Spicy for now but soon to be adding Honey BBQ:


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