Branding with Sweet & Sauer

After finishing up the first round of The Resilience Foundation logos, Darren from Creative Distillery had me rework a logo they had been working on for Sweet & Sauer.

 

They are a Jackson-based fermented foods company, offering artisan, fermented foods + beverages, teeming with probiotics and enzymes. To highlight the variety of seasonal flavors in Mississippi, they source most of their ingredients from local and organic growers.

 

They had started with this concept:

They want to make it a little more directly related to farms and incorporate a tagline they've written called 'Farm to Ferments.' The 'Natural Goods' stuff in there is really just things we made up for symmetry. To connect it to farms, they want to see a sort of woodblock print-style illustration of Lauren's farm truck (in which they sent an image). 

 

Only a couple more days until we leave the country for over two weeks and to sketching and drawing and Illustrating I go! 

 

Here is what I finished up and was chosen in the end for their logo: 

 

While I worked on the newer version of the logo they also asked me if I had any extra time to play around with another idea, it wasn't chosen but I really enjoyed the folky feel of it and the funky layout. 

 

Im officially off the clock and have to pack up and get ready to leave! Travel blogs coming soon!

 

 

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