Branding with Repeat Street Consignment

Working with Creative Distillery again! This time on Repeat Street, a large consignment store in Ridgeland, just north of County Line Rd. They sell both eclectic furniture and clothes. 

 

The want an updated look for their 10th Anniversary! They're about 50% furniture and 50% clothes, just based on floor space that stuff takes up.

 

Brand Ideas: Retro, Atomic Ranch flavor, Eccentric!

 

CONCEPT 1:

I wanted something polished and elegant. I made a burst to mimic the clocks, lights and shapes of the mid-century furniture. I created a pattern play and an RS simplified logo.  

 

 

CONCEPT 2:

Working with the idea of using different objects and variations in letters. I felt that it was important to show that they are more than just clothes and they are a much higher scale than a thrift shop, etc. 

 

 

CONCEPT 3:

 

 

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CONCEPT 4:

 

 

 

 

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